University of California,
Santa Barbara
Department of Electrical and Computer Engineering
New Product Development
ENGR 185D Spring 2009
Instructor: John E. Bowers
Schedule: Phelps 3515, MW 4-5:45 pm
Tony Lin
ESB
clin01@umail.ucsb.edu
Engineering 185D. New Product Development
Prerequisites: Senior or graduate standing. Lecture, 4 hours.
Instruction is provided in a wide range of engineering and business topics important to the development of innovative customer driven engineering products. Design optimization, innovative thinking and the principles and methodologies of product development will be stressed. Students will learn new product development processes, and the tools, techniques and organizational structures that underlie new product development(S).
Junior standing or higher.
K. T. Ulrich and S. D. Eppinger, Product Design and Development, 4th Edition, McGraw Hill, New York, 2008.
Product Strategy for High Technology Companies: Accelerating your Business to Web Speed, Michael McGrath, 2nd Edition, McGraw Hill, New York, 2001.
The Innovator’s Solution,: Creating and Sustaining Successful Growth, by Clayton Christensen and Michael Raynor, Harvard Business School Press, Boston, 2003.
The Product Manager’s Handbook: The Complete Product Management Resource, by Linda Gorchels, 2nd Edition, NTC Business Books, Chicago, 2000.
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Last Updated: April 15, 2009